Content, social media, and design. Two people. No agency bloat.

Most content calendars are a list of topics someone Googled on a Friday afternoon. I start with your audience, what they search for, what your competitors missed, and what moves someone from “just browsing” to “book a demo.”

Guides, comparison pages, alternative pages and high-intent content that ranks without reading like a keyword tool wrote it. If a piece is 2,500 words long, it's because it needed 2,500 words.

Homepages, landing pages, product and pricing pages that say what you do, who it's for, and why anyone should care. In that order. Before the scroll.

One strong article can become ten LinkedIn posts, a carousel, a newsletter and a founder's hot take. I turn what your team already knows into posts people actually stop for.

Posts losing traffic. Pages fighting each other for the same keyword. Intros that make people leave. I dig through the data to find what to fix, what to push, and what to quietly retire. Your next best article might already be live.

I love carousels when there's an actual idea behind them. What I don't love: slide 1, “5 tips”. Slide 2, tip one. By slide 4 everyone's asleep. I plan the first slide like a headline, let some slides be loud and some almost empty, and only use an oversized word or a weird crop when it earns its place.

Ads get about half a second, so I start with the hook, not the layout. Big type, the product up front, and a few genuinely different directions to test instead of twenty versions of one idea. Pretty doesn't always perform. Sometimes the slightly weird one wins.

Please don't give me 14 sections that all want attention. Something needs to shout, a few things can whisper, and the rest should just do their job. I design with the copy in the room, which is easy when Karishma is in the room.

Your logo does not need a hidden mountain, an arrow, a bird and the founder's childhood story. A lot of the time, the name in the right typeface is enough. I care more about the small things people remember: the font, the slightly odd colour, the spacing, the one detail that keeps turning up everywhere.

Most decks are a title, eight bullet points and a stock photo, 27 times over. I lay them out more like magazine pages, one idea per slide. I also make infographics, blog graphics that aren't people pointing at laptops, and emails that still look like emails. Light motion too, when something needs to move. I'm not pretending I'm Pixar.